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What is a landing page

What is a landing page?

Generally speaking, a landing page is any web page on which a consumer can land, but in the marketing world, it’s usually a standalone page that’s separate from your homepage or any other pages, and it serves a single and focused purpose. If you’ve made any promises in your content, a landing page is a way to follow through on those promises. In essence, it is the next step in the process of a visitor becoming a customer. A trade, some sort of special offer, a piece of information, or even a deal is made possible through your landing page, in exchange for the provision of contact information.

Landing pages can be click-through pages that direct visitors to another page, such as your e-commerce site, or they can be lead generation pages that collect information from visitors. Lead generation landing pages typically offer something in exchange for the submission of contact information, such as an eBook, a free trial, a contest entry, or a webinar registration, among other things.

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When a landing page is done correctly, it will accomplish its goal by convincing a potential customer that it is worthwhile to provide personal information in exchange for whatever you have to offer. It is possible to find landing pages through a general search or by visiting your company’s website, increasing the likelihood that a potential customer will end up on one of your pages.

Having just one landing page, or even just one landing page at a time, isn’t necessary in today’s world. In fact, marketing experts would likely recommend that you maintain multiple landing pages, each of which is targeted at a different segment of the customer population.

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How does a landing page work?

  • When someone sees a call to action, they are directed to a landing page that contains a form.
  • Upon submitting their information on a form, they are transformed from a visitor to an active lead.
  • All of the information collected through the form fields is then stored in your leads database.

Based on the information you have about the contact or lead, you market to them.

A marketing automation tool such as HubSpot or Marketo will allow you to track which offers leads are converted on, when they are converted, and any other interactions the lead has had with your company. This information will allow you to nurture this lead in a more targeted manner by assisting you in determining which marketing actions are the most appropriate to take at this time.

Generally speaking, a nurtured lead is more likely to become a marketing qualified lead (MQL) and to progress through the marketing funnel more quickly. This assists you in demonstrating the return on investment (ROI) of your marketing efforts while also keeping your sales team.

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The difference between a landing page and a website

Do you require a landing page or a full-fledged website? How did you find out? When comparing a landing page and a website, your website is your entire online first impression, whereas your landing page is only a portion of that impression; it is your handshake, greeting, or smile, among other elements of the impression. You’ll need both if you want to make a lasting impression on the internet. In some cases, a website may be more effective than a landing page, and in other cases, the opposite may be true.

In this blog post, we’ll go over some of the most common scenarios to help you decide whether you should use a landing page or a website. Updated in 2020 to include best practises for landing pages versus websites, as well as information on another popular online construction technique, the microsite. Read on for more information.

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What exactly is a website?

Your website is a collection of interconnected pages that contain information about your company. In general, business websites provide information about the company, what it does, and the products and services it offers. Also included are specialised pages such as your company blog, a login page, a forum, and pages that perform one particular task. The primary goal of a website is to describe and explain your organisation or business, as well as to provide users with access to a particular service or resource.

Description of your company, products, and/or services is included.

It makes use of several pages that are linked together by navigation menus.

This site might offer some sort of feature or service such as online ordering, customer service or access to research materials.

What is a landing page?

A landing page is a web page that describes an offer (such as a coupon, ebook, or free trial) and encourages visitors to take advantage of it. Despite the fact that it is connected to the website, it focuses on the most important elements for conversion and does not typically include navigation buttons or other links. The primary goal of a landing page is to increase sales or to collect leads from visitors.

A landing page is comprised of the following elements:

Describes a specific offer, product, or service that has been made.

Usually, there isn’t a navigation menu on the page.

Visitors can claim the offer and register as a lead by filling out a form.

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How many landing pages should a website have?

According to studies, business websites with 10-15 landing pages tend to convert at a higher rate than business websites with fewer than 10 landing pages by a factor of 55 percent. Those who have more than 40 landing pages see an increase in conversions of more than 500 percent.

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How to Create a landing page?

  • Select a landing page template from the drop-down menu.
  • Name the page that will serve as your landing page.
  • Fill in the blanks with your original content.
  • Include eye-catching visuals.
  • Select a domain name that is relevant to your business.
  • Check to see that all of your links and call-to-actions are functioning properly.
  • Complete the meta description and SEO title for your website.
  • Publish!

Tips to create landing pages

Write like a professional. The most effective landing pages are those that are clearly written to address visitors’ problems and provide them with a solution. Furthermore, the copy on your landing page should be tailored specifically to your target audience.

Make use of tried-and-true templates. When you use templates, you can save both time and money because they provide writing prompts that will help you communicate your value in a professional manner. AWeber has 26 templates that are ready to be customised to fit your company’s needs. Here’s an example of a website we created to assist you in promoting your products:

Example of a landing page template

Put the reader first and foremost. The best-performing marketing copy does one thing exceptionally well: it emphasises the benefits of a product or service to the customer rather than the features of the product or service itself. Make it a goal to write your landing page with the word “you” in mind rather than the words “we” or “I.”

Incorporate content that is highly visual and interactive. Include relevant, embedded videos on your page and you can increase conversions by as much as 86 percent. However, with AWeber, you can include all kinds of visual content, such as podcast episodes, surveys, location maps, music, social media content, and much more in your newsletters.

Use only one call-to-action and only one call-to-action on your website. Including more than one offer on a single page can result in a 266 percent decrease in conversion rates. Keep it as simple as possible for your visitor, and encourage them to complete a single, very specific action on your website.

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Best VPN 2021

1. Express VPN

ExpressVPN is unstoppable in its quest to maintain its position at the top of the VPN rankings. All of the boxes are checked, including fast server connections, serious security smarts, ridiculously easy to use, excellent customer support, and even a free cloud backup service thrown in for good measure. Try it risk-free for 30 days, and you’ll see why it’s the best option available.

2. Nord VPN

NordVPN is the most recognisable brand in the industry.

With a bevvy of features, NordVPN is capable of unblocking a wide range of streaming services while also providing additional privacy benefits such as ‘Double VPN’ security and an independently audited no-log policy. And, despite the high level of service on offer, the pricing becomes extremely competitive when you sign up for a multi-year contract.

3. Surfshark

Surfshark is a VPN that is simple to use and offers excellent value.

If you’re more concerned with getting a good deal than going for the best of the best, Surfshark should be on your shortlist of sites to consider visiting. This fantastic premium option is available for as little as $2.50 USD/£2/$AU3.50 per month and is a TechRadar favourite due to its ease of use and affordability.

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Best Landing Pages Providers 2021

1. Unbounded

Unbounce is one of the most well-known landing page builders available on the market today. Unbounce’s drag-and-drop builder allows you to create, launch, and optimise custom landing pages for any campaign using a single tool.

With pricing plans starting at $80 per month, it is one of the most reasonably priced landing page builders on the market. Access to 75 landing page templates is included in the free basic plan (Launch), which also includes additional features such as A/B testing, WordPress & HubSpot integration, and HTTPS encryption.

2. nstapage

As of right now, Instapage is one of the most popular landing page builders available on the market. It includes all of the most important features that a landing page builder requires in order to convert visitors into customers.

Hundreds of mobile-friendly pre-designed templates that are conversion-optimized are included in the basic plan, which starts at $199/mo (paid annually). This plan is ideal for businesses looking to generate leads.

3. Leadpages

Leadpages is a well-known landing page creation software that provides powerful templates and tools to help you optimise leads and sales for your company. The landing page templates are available for free and can be sorted by conversion rate and filtered by industry. There are 160+ templates available for download (blog, eCommerce, fitness, etc).

Leadpages’ simple interface and drag-and-drop builder allow you to easily customise your landing pages without the need for any technical knowledge.

4. Landigini

Using Landingi, you can create and optimise your own custom landing pages without the need for any programming knowledge.

A great selection of predesigned templates is available, and Landingi also provides you with all of the tools you need to design and customise your own landing pages, allowing you to convert more visitors into leads.

Conclusion

A landing page is a page that is used in online marketing to direct visitors towards conversion by encouraging them to take a specific action. Any number of actions, ranging from encouraging users to make a purchase on your online store to subscribing to your mailing list, can be used to achieve this goal. Whatever it is, there should be only one call to action that is clearly defined (call-to-action).

FAQ

Are all web page landing page?

All landing pages are web pages, but not all web pages are landing pages.

What is a form?

A form on a landing page represents an opportunity for someone to convert, which is referred to as a conversion event in the marketing world.

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